TAGWOOD brings Argentine asado to Texas Open Fire Meat Up

TAGWOOD will showcase five grills at the 2026 Texas Open Fire Meat Up on Oct. 24 in Hondo, Texas, giving visitors a hands-on look at Argentine-style live-fire cooking. The event blends tastings, demos and competition as the brand courts current owners and first-time buyers.

Why it matters: - TAGWOOD is using a major Texas barbecue event to put Argentine asado in front of cooks, buyers and live-fire fans. - The setup gives visitors a direct look at how fire management, ember control and cooking height affect flavor and heat. - The event doubles as a sales and community touchpoint for current TAGWOOD owners and shoppers considering a first grill.

What happened: - TAGWOOD will sponsor the 2026 Texas Open Fire Meat Up on Oct. 24 at Quail Crossing Ranch in Hondo, Texas. - The brand will bring five grills to the event across TAGWOOD USA, TAGWOOD Europe and Melinda’s VIP. - TAGWOOD USA will bring one BBQ26SS and one BBQ02SS. - TAGWOOD Europe will bring one BBQ26SS and one BBQ06SS. - Melinda’s VIP setup will include one BBQ23SS. - The event runs Saturday, Oct. 24, from 10 a.m. to 4 p.m. - Cooking teams, chefs and barbecue creators will take part in live-fire demonstrations and all-you-can-eat tastings. - Guests will sample food prepared over open fire while teams compete in People’s Choice and Judges’ Choice categories.

The details: - TAGWOOD will use the grills to show the techniques behind Argentine asado, including tending embers and adjusting distance between food and heat. - Visitors will be able to meet the TAGWOOD team, ask questions and see how the grills work in person. - The company will help prospective buyers compare models and match a grill to their outdoor cooking space. - The event is designed to make live-fire grilling feel more approachable by showing the cooking process in full view. - TAGWOOD says the experience centers on gathering around the fire, watching food cook and connecting through conversation. - The company also invites owners to stop by and share cooking stories. - TAGWOOD directs attendees to follow the brand on Instagram for event updates and moments from the fire.

Between the lines: - TAGWOOD is framing the event as both product demo and cultural showcase. - The emphasis on Argentine asado positions the brand around tradition and technique, not just equipment. - Bringing multiple grill models to one event gives TAGWOOD a live side-by-side display that can influence buyer decisions.

What's next: - TAGWOOD will continue engaging attendees at the Meat Up throughout the Oct. 24 event. - Visitors who do not own a TAGWOOD grill will have a chance to explore models and ask about features before making a purchase decision. - The event could generate follow-up interest from both existing customers and first-time buyers after the Hondo showcase.

The bottom line: - TAGWOOD is turning a Texas barbecue festival into a live demonstration of Argentine fire cooking and a direct pitch for its grill lineup.